‘About Jenga’ Chapter 6: Patently Obvious


Opening paragraph of  Chapter Six

Patently Obvious

‘Before I launched Jenga at the London Toy Fair in January 1983, I made an appointment to see a patent agent to discuss how best to protect the game. However rationally I might discuss the risks associated with treating business as a game, my instincts as a seasoned games player kicked in the moment I decided to step into business on my own. Assuming that there were rules of engagement peculiar to business, I felt that by taking a game to market I would attract competitors who would consider it fair play to copy the game if I took no steps to prevent that.’

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