Excerpt from: Jenga. Jenga? Jenga!
‘What’s in a name, anyway? From the Ouija board to Twister, from Rubik’s Cube to Pictureka, toy and game designers often seek unique and memorable names, or names that cleverly describe both the thing and the play. “Jenga” is one clever game name.’
-Nicolas Ricketts, Curator of Strong Museum of Childhood. Play Stuff
Excerpt from: About Jenga
‘So, why did this word jenga feel so right to me? Why, when most new words failed, did it succeed? And why, despite this success, have I avoided – albeit unconsciously until now-launching any other game with a seemingly meaningless word for its name.’
- Leslie Scott, author of About Jenga
Tags: About Jenga, business book, Creativity, entrepreneur, game designer

