The Fifteen Chapters

1.   BUILDING BLOCKS

2.   AN UNLIKELY OXFORD EDUCATION

3.   ‘INTEL INSIDE’

4.    REAL TENNIS AND FLAPPY DUCKS

5.   THE NAME OF THE GAME

6.   PATENTLY OBVIOUS

7.   TRADEMARKS AND OTHER HAZARDS

8.   TAKING JENGA TO AMERICA

9.   THE LEARNING CURVE

10.  THE GREAT AND THE GOOD

11.   THE RISE AND RISE OF JENGA

12.   GIFT-WRAPPED GAMES

13.   THE POWERFUL ART OF BRANDING

14.   BUT IS IT ART?

15.   JENGA AS METAPHOR

photo of Jenga by Sue Macpherson ARPS